Marketing the Rainbow
Does The Gay Consumer really exist?
In order to get a perspective on the question "why do companies target the gay consumer", I set up two surveys in 2010: one for consumers, one for suppliers.
In June 2012 both surveys were closed. I received over 1,100 replies from suppliers, and 3,200 from consumers. All subgroups have a minimum of 200 participants, so enough for statistical purposes.
To all participants: thank you very much for your input!
Relevant results will be published in my blog in due course, and can also be found here:
These are all (print) ads, used to target LGBT customers/employees.
Click the images for a larger picture and comments.