American Express                                  Mercedes                            Euviril                            Motorola

To get a better picture of the arguments and actions of suppliers, and the way consumers see themselves - and others - I launched two online surveys in 2010.

Suppliers survey

When I closed the surveys in 2013, I had a staggering 1,100 replies from companies and over 3,100 participations from consumers.

In each of the categories I wanted to use for comparison I had enought entries to draw conclusions of statistical significance.

Click the buttons above for the questions, the results and the analysis.