Marketing the Rainbow
Does The Gay Consumer really exist?
Case studies
For my research I analyzed more than 8,000 commercials and print ads. I divided these into 11 branches and chose a number of suppliers from different branches to make more extensive case studies.
Next, I looked at some general trends and specific topics.
Visual examples, and artwork can be found at the bottom of each of the 6 main menu pages, (like the green ones below).
These are all (print) ads, used to target LGBT customers/employees.
Click the images for a larger picture and comments.
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