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Case Study: XXX

branche: Fashion

Marketing the Rainbow

Article last updated dec 2, 2020

Introduction

Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."

Headquartered in Columbus, Ohio with a design studio in New York City and stores across the USA.


In 2020, Express established the Dream Big Project — an ongoing fundraising initiative created to champion organizations that stand for love, equality and unity and empower people to believe in themselves and follow their dreams. Their project supports The Feeding America network, the NAACP and GLAAD.