Marketing the Rainbow

Rumour has it that gays are more health and body conscious than their straight peers. Or is it more than a rumor?

In any case, the cosmetics industry has aimed at the heaumeausexual for years: from French giant L'Oréal to pharma companies, and from full frontal YSL to the 'other side' of Tom Ford. Lube and condom producers. With a little blooper by Nivea.

Health clubs like David Barton and the YMCA, and vitamin supplier Solgar (because of their gay CEO?) have all chipped in too.

Coming up:

  • L'Oréal 
  • ...

Cosmetics & Health

~ case studies ~