Johnnie Walker

Introduction
- The red ads
Surveys
- The orange ads
- Research
  - Consumers
  - Suppliers
Progress
- The yellow ads
About me
- The purple ads
Contact
- The rainbow ads
Case studies

https://www.facebook.com/pages/Marketing-the-Rainbow/1522231348035201

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Marketing the Rainbow

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Introduction

Case study:

Branche: fmcg