Marketing the Rainbow
Rumour has it that gays are more health and body conscious than their straight peers. Or is it more than a rumor?
In any case, the cosmetics industry has aimed at the heaumeausexual for years: from French giant L'Oréal to pharma companies, and from full frontal YSL to the 'other side' of Tom Ford. Lube and condom producers. With a little blooper by Nivea.
Health clubs like David Barton and the YMCA, and vitamin supplier Solgar (because of their gay CEO?) have all chipped in too.
Cosmetics & Health
~ case studies ~