Marketing the Rainbow
A&F (est. 1892) started using sexily clad hunks in their advertisements in the 80's. Soon, the garments no longer played a prominent role. These are two ads from the A&F "megalogue".
One insert to Vanity Fair showed a middle-aged man and young man in playful, romantic poses aboard a sailboat, an ad that many read as a gay couple - even though in reality they were the son and grandson of actor John Wayne.
Surprisingly, in these pictures some clothing is visible.
Yes. They are twins...
Male pole dancers. Business as usual. Oh - and male patrons.
A BFF hug? A rare 'lesbian' image from A&F.
More shower fun. Are those A&F towels, perhaps??
The most overtly gay-specific that Abercrombie has ever done was an image from the Winter 2000 issue of A&F Quarterly. It shows a double wedding of the Emerson family.
Ironically, the reply card responses include "No... I'm liberal, but not that liberal" and "Yes... I'd love to see two women get married."
The iconic topless 'hosts' of the A&F flagship stores, one of the accomplishments of CEO Mike Jeffries.
Abercrombie & Fitch: the ads