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Marketing the Rainbow
The Borgata Hotel and Casino in Atlantic City invites you to come to your "happy place"...
Simyo is an international MVNO telecom provider. In Spain it is owned by Orange - hence the color of the ads. Their messages are quite direct, even provocative.
1. "I dropped my mobile, can you get it?" (think "soap")
2. Quite a rude joke about "sticking it to you"
3. "No obligations with you today, and tomorrow we will see."
This ad was a little confusing. Is this a boy band? Certainly the lad in the middle looks like Nick Carter of Backstreet Boys. But is the message homophobic, or just fun? Opinions differed. In any case, Irn Bru have long made a habit of being controversial with their usually very funny ads.
Dutch financial group ING proudly wears the national color, and assures you that Out is In.
The Azzaro Chrome models have dipped a bit too much in the rouge, or rather orange.
L'Oréal's wears its theme color proudly.
Celebrate Pride with Samuel Adams, the flagship brand of the Boston Beer Company. They withdrew their sponsorship of Boston’s St Patrick’s Day parade after negotiations to allow gay groups to march broke down.
And finally, the bronzed models of Versace - sometimes apearing in bright orange. The brand also associated with Sir Elton.