Case studies

Marketing the Rainbow

Does The Gay Consumer really exist?

Case studies

For my research I analyzed more than 5,000 commercials and print ads. I divided these into 10 branches and chose a number of suppliers from different branches to make more extensive case studies. Next to this, I looked at some general trends and specific topics.

Visual examples, and artwork can be found at the bottom of each of the 6 main menu pages, (like the green ones below).

These are all (print) ads, used to target LGBT customers/employees.

Click the images for a larger picture and comments.